Nixon Hire

Founded in 1967 in the north-east of England, Nixon Hire is a family-run business that provides plant, site accommodation, welfare facilities, portable toilets and solar products. Although it is well established nationally – with depots across Britain and over 600 employees – its local community remains vital to the company’s ethos.

Newcastle is the hometown of Nixon Hire’s family business, and where its head office is based. So it made perfect sense when Eleven facilitated Nixon Hire’s partnership with Newcastle United, one of the world’s most famous football clubs.

Joining Newcastle United’s partner programme allowed Nixon Hire to drive its brand awareness, both locally and nationally while also watching its social media audience grow exponentially, attributed to Eleven’s in-house activation services. Due to Eleven’s award-winning technology, Nixon Hire receive guaranteed brand exposure to 50,000 passionate fans at St James’ Park every matchday and hundreds of thousands across the globe via social media.

The partner programme also cemented Nixon Hire’s reputation as a company that sticks to its roots and supports not only the local club, but also the local community.

“We’re all about brand awareness. My name is on the side of all the equipment that we hire out, from the south coast to the top of the country. We’re very big on marketing and this is the perfect platform for us to get in front of people’s faces on our home patch. It gets us in front of 50,000 people who will recognise our brand and associate us and what we do as a company.” Graham Nixon, Managing Director