Caerphilly-based FireRite has signed a multi-year deal with Eleven Sports Media to join the Cardiff City Community Partnership.

The deal will enable the fire safety specialists to utilise the powerful digital fan engagement platforms installed throughout the Cardiff City Stadium to promote FireRite’s services to the fans and the television audience watching across the UK.

Away from the stadium, access to Cardiff City’s official social media channels through stats-based content will allow FireRite to advertise its services to a global online audience.

FireRite provides industry-leading advice, training and technical expertise that is especially formulated to make its customers’ lives easier and safer. It guides customers through the processes, ensuring a fully compliant design, installation and ongoing monitoring. The company’s drive is rooted in its passion for life safety and a continuing desire to make the world a safer place.

The company works with local and national businesses across South Wales and the South-West including councils, NHS, universities and industrial businesses.

The deal to become a Community Partner of the Bluebirds is a way for FireRite to give back to its local community as it moves towards celebrating its 25th business anniversary in January 2024. Director of FireRite, Gareth Selway comments: “We wanted to cement an already great business within the community. Brand awareness is vital to our full marketing strategy”.

“We have consistently maintained a profile within the community, supporting local sports clubs and events. We recognise the significant impact sport has on mental health and the importance of the joy that is derived from it.”

“Witnessing Cardiff City’s evolution into the brand it is today, we saw an opportunity to contribute to the community and promote the growth of the FireRite brand. Our enthusiasm for fire safety aligns perfectly with this platform, allowing us to underscore the crucial importance of fire safety alongside our commitment to supporting the local sports community.”

FireRite believes in building strong partnerships with its clients. It strives to understand the unique needs and challenges of the individual business to deliver tailored fire safety solutions that are not only effective but also sustainable. These partnerships are grounded in trust, respect and a shared commitment to safeguarding lives and property from the potential devastation of fire.

To find out more about how FireRite’s experienced team of experts and consultants fully navigate fire safety legislation and compliance, visit:

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