Eleven Sports Media is delighted to announce the appointment of Lucy Chambers as Head of Partnerships. Lucy brings with her a wealth of experience, having previously held key commercial positions at Liverpool Football Club, Everton Football Club, and Co-op.

As Head of Partnerships, Lucy’s primary focus will be activating Eleven’s wide-ranging portfolio of sponsorships across the Premier League, English Football League, Scottish Premiership and Major League Soccer.

Eleven continues to be global leaders in community-driven sports partnerships, and Head of Partnerships is a brand-new role that furthers our commitment to bridging the gap between rights-holders and their local business communities. The role has a particular emphasis on leveraging our array of community-driven academy partnerships to showcase the important function that local communities play in football strategy.

Eleven CEO and founder Matt Cairns says: “We’re delighted to welcome Lucy to the Eleven Sports Media team. We are proudly partnered with over 25 football clubs and the development and expansion of the rights-holder department of the business has been of critical focus over the past year.

“During that time, we have continued to share the message of the important role elite sporting rights-holders can play in supporting their local communities. We are very excited to have someone of Lucy’s experience in the business to help further tell that story and create more opportunities for Eleven to play our own part in those communities.”

Lucy Chambers says: “I’m passionate about football and community, so to get the opportunity to bring those two passions together at Eleven Sports Media is a real privilege.

“Eleven’s business model is both unique and highly successful. More than that, though, it helps make a real difference to local business communities, by leveraging the power of sporting rights-holders. I can’t wait to work alongside my new colleagues and with our impressive portfolio of clubs.”