Leeds-based Poppi Contract Furniture has sealed a Community Partnership with Leeds United for the next three seasons. The deal, with sports rights specialist, Eleven Sports Media, will allow the furniture manufacturer to engage with a wider customer base, while raising awareness for its services in the local community.
Poppi Contract Furniture will have access to a range of marketing prospects across multiple fan engagement platforms. The company will benefit from its branding being displayed throughout Elland Road, including on the high-impact, Pitch-Facing LED and Crowd-Facing LED latforms, as well as across Eleven’s award-winning StadiumTV and StatTV.
The furniture specialist will also have the chance to expand its digital engagement as its branding will feature on Eleven’s online StatZone content that features across the official Leeds United’s social media channels, via platforms including Facebook and X.
Poppi Contract Furniture’s Co-Founder and Managing Director, George Nuttall is delighted to have joined the Community Partnership: “We joined to align ourselves with a recognized brand that can support Poppi’s profile, raising local and national awareness.”
Poppi excels in making furniture for challenging environments, including a wide spectrum of homes for people with learning difficulties and special needs, autism school accommodation and varying levels of secure mental health facilities. The business is on NHS supplier national framework agreements and supplies national groups working in this environment.
Having worked in the sector for over 40 years, Co-Founder George designed a specialist mental health bed in 2015, resulting in an NHS Mental Health Innovation Award. As company spokesperson, he prides himself on maintaining the company’s quality and environmental requirements. George adds: “ Poppi has ISO9001 quality assurance, ISO14001 environment, FSC-responsible forestry, and carbon neutral status – accreditations which indicate to our clients that we are committed to these important issues.
“Due to the nature of mental health needs, there isn’t one size fits all and we pride ourselves on helping clients to make the right selections of furniture for the specific environment they are furnishing.”
Poppi’s workforce has multiple decades of shared experience and can identify the right products to meet its client’s requirements. The business provides site visits, product display days, and online presentations to ensure its clients have all the information they need to make informed decisions.
To find out more about Poppi Contract Furniture, please visit: Poppi Furniture for Challenging Environments
