29 Oct 2024 – 6pm GMT:
Today, the Sacramento Kings announced a multi-year partnership with Eleven Sports Media, a global leader in community-driven sports partnerships, to provide support for small businesses.
Through this partnership, the two will launch the Kings Small Business Program, an initiative aimed at fostering growth and amplifying the work of small businesses in the Sacramento region. Beginning in the 2024-25 NBA season to celebrate 40 years in Sacramento, 40 businesses will be selected to participate in the program.
“We are excited to partner with Eleven Sports Media to continue to empower local small businesses,” said Sacramento Kings President of Business Operations John Rinehart. “We are deeply committed to uplifting our local businesses and through this partnership, companies will receive unique support and resources needed to grow and increase visibility.”
“Partnering with the Sacramento Kings as they celebrate their 40th year in the city, is the ideal moment to introduce our community-focused initiative and we aim to make a significant long-term impact,” said Eleven Sports Media Founder and CEO Matt Cairns. “The Small Business Program perfectly complements the team’s longstanding dedication to Sacramento, offering local businesses an exclusive chance to become part of the Kings journey and benefit from the power of a global sports brand.”
Aiming to elevate the reach of local businesses, the Kings Small Business Program will create tailored marketing and activation opportunities, ensuring maximum impact regardless of in-house resources. Eleven Sports Media and the Sacramento Kings will provide branding during home games at Golden 1 Center, digital campaign exposure via Kings.com and official social channels, as well as experiential events throughout the calendar year.
For further information on the Sacramento Kings Small Business Partner Program and to secure your place for the upcoming season, click HERE.
