Sheffield United today revealed their partnership with the global leader of sports partnerships Eleven Sports Media, launching an all-inclusive Associate Partner programme dedicated to the local business community of Sheffield and South Yorkshire. The partnership will also see Sheffield United benefit from Eleven’s innovative fan engagement technology.

With a proven track record of success in the Premier League and recent expansion into mainland Europe (with PSV) and the US (with multiple NFL and MLS franchises), Eleven’s innovative partnership model offers small and medium-sized businesses a unique opportunity to align themselves with their local sports teams through a proven blend of branding, experiential, and activation services.

Bramall Lane will feature Eleven’s StadiumTV and StatTV fan engagement platforms, designed to amplify the matchday experience for Blades fans. Throughout the concourse and hospitality areas, supporters can enjoy a more immersive and informative content experience, with real-time Opta-powered team, match, and player stats on-screen. Associate Partners will be showcased on both platforms, as well as featuring on the main stand Mid-Tier LED ribbon.

Eleven’s StatZone platform gives Associate Partners a unique opportunity to engage with Sheffield United fans beyond the matchday, delivering bespoke stat-based content directly to the club’s official social media feeds.

Speaking about the partnership, Jordan Wilson, Commercial Director of Eleven Sports Media, said: “We’re thrilled to partner with Sheffield United, giving local businesses a unique opportunity to leverage the power of sport by aligning with a Premier League team and its national exposure. Together, we’ll also elevate the fan engagement strategy and experience, both in-stadium and on social media throughout the season. We hope Blades fans find the new content engaging and informative.”

Sheffield United’s Head of Commercial, Paul Reeves, added: “As a club, we are committed to helping local businesses thrive, and our new partnership with Eleven expands our community reach and creates a new and exciting entry-level partnership tier. Eleven’s partnership model is a global success, and we’re excited to bring it to Bramall Lane.”