Berkshire-based, Scion Communications Fire & Security, has strengthened its partnership with Reading FC by signing a three-year deal to join the club’s Associate Partnership programme in collaboration with sports rights experts, Eleven Sports Media.

With over 20 years of experience in the technology and security sector, Scion specialises in providing customised telephone systems and communication and networks, along with fire and security for businesses throughout Berkshire, Hampshire, and Oxfordshire.

Their experienced team prides itself on specifying the ideal solution for the specific needs of each business, helping them to improve communication and a safer and more productive workforce.

Scion has been a long-time supplier to Reading FC, providing support for the club’s Select Car Leasing stadium with CCTV and ongoing communications to include fire and security at Reading fantastic Bearwood Park Training Ground. The Associate Partnership solidifies their connection with the club and allows them to reach a wider audience through the use of Eleven Sports Media’s fan engagement platforms, which are integrated throughout the ground.

Using Eleven Sports Media’s powerful fan engagement platforms, installed throughout the concourse, hospitality, and pitch-facing areas of Reading’s Select Car Leasing Stadium, Scion Communications will promote its services to match-going fans at the 24,000-capacity arena, as well as a huge EFL television audience.

In addition, the partnership with Eleven Sports Media also provides Scion with the opportunity to expand its reach beyond the South-East, through the use of Eleven’s digital StatZone content. The company’s branding will be integrated with stat-driven social media graphics, which will be shared with a massive audience via official Reading FC Twitter and Facebook channels.

Scion’s objective is to maintain its clients’ connectivity by providing a range of communications fire and security solutions. Solutions range from simple office phone systems to multisite connectivity, CCTV, as well as a comprehensive range of fire and security protection including fire extinguishers and risk assessments, hosted telephony, data cabling, broadband and Wi-Fi services.

Maintenance, training, and supporting our customers are also a key elements of Scion’s service portfolio and we are here to help support you, your staff and to protect your property. Customers can trust that their critical systems will be kept running and that their staff will be updated with the latest product updates and features.

As an Associate Partner, Scion’s presence will be prominent throughout the Select Car Leasing Stadium, giving the company the opportunity to connect with fans at every stage of the matchday.

Their branding will be featured on high-impact pitch-facing LED displays and big screens, during both in-game and non-game periods, as well as on Eleven’s StatTV and StadiumTV.

This partnership also allows Scion to network with potential clients and form relationships with other local businesses in the Reading FC Associate Partnership programme.

For more information about Scion Communications, visit and follow their social media pages: LinkedIn, Facebook, and Instagram.

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Matthew Smith

Daniel Gray