The partnership with the NBA’s Milwaukee Bucks was a major step in Eleven’s growth plan. It marked our historic entry into the NBA and a significant expansion in the U.S. major sports market.

Market and Model Alignment

The NBA had long been a league of interest for us due to its incredible reach and the vibrant communities surrounding its arenas. The Fiserv Forum, home to the Bucks, presented a prime environment brimming with opportunities for small businesses looking to elevate their brand through the power of sports partnerships.

The Small Business Program offered local businesses a unique opportunity to gain significant exposure. With over 41 home games each season, the potential for sustained brand visibility was immense. A different partner was featured at each game with tailored in-arena branding inventory, giving them a prime platform to connect with a huge audience.

A Turnkey Solution

A defining aspect of this partnership was how it addressed a critical need within the Wisconsin business community. A substantial portion of businesses in the state are small enterprises, yet they historically faced limited avenues for formal partnerships with a major sports franchise like the Bucks. This presented a perfect alignment with Eleven’s core model.

Our partnership offers these local small businesses a turnkey solution, equipping them with everything necessary to thrive and capitalize on the unique opportunities presented by associating with an NBA team. Our dedicated Eleven team delivers a comprehensive suite of services, encompassing:

Branding

Experiential

Activation

A Word from the Bucks

Mat Pazaras, Milwaukee Bucks Chief Business Development and Strategy Officer, had this to say:

“This partnership with Eleven is a milestone for the Bucks as the first NBA team to collaborate with them. We’ve always been at the forefront of innovation, and this collaboration aligns perfectly with our values. Our history of supporting local businesses runs deep, and the Small Business Partner Program is a natural extension of that. Our sponsors are typically major companies, and many small business owners wonder how they can access that level of exposure. Eleven deserves huge recognition for their dedication to bringing these businesses to the forefront.”