15 July 2024 – 3pm GMT:

Eleven Sports Media, global leaders in community-driven sports partnerships, today announce a multi-year agreement with the NFL’s Atlanta Falcons. The UK-based full-service partnership agency will introduce its all-encompassing business model to Atlanta, GA, helping to propel small business growth.

“This partnership with Eleven Sports Media aligns perfectly with our long-standing dedication to supporting small businesses. Empowering the local business community has been a key component of our mission in Atlanta, said Nana-Yaw Asamoah, chief commercial officer, AMB Sports and Entertainment. “We are excited to offer small businesses opportunities to engage with our brand and benefit from unique exposure and enhanced resources.”

The newly formed Associate Partner Program delivers a unique opening for local small businesses to partner with the Falcons and gain access to a variety of inventory predominately only accessible to national and blue-chip brands.

Small businesses operating in the Falcons’ marketing territory will benefit from Mercedes-Benz Stadium branding on gamedays, digital exposure on non-gamedays, as well as experiential opportunities beyond the NFL regular season.

Eleven’s unparalleled approach to delivering true value to small businesses is spearheaded by its comprehensive post-sale activation and marketing services. Eleven ensures that any participating business, no matter it’s size and marketing capabilities receives the resources required to maximise its partnerships potential.

Matt Cairns, Founder and CEO of Eleven Sports Media, said “Since identifying the NFL as a target market, the Atlanta Falcons have always been a top prospect of Eleven’s. The Falcons’ passion for supporting the local community was evident in our discussions, leading to the creation of one of the strongest dedicated small business offerings to date. We’re excited to launch this partnership and bring Atlanta’s thriving small business community closer to the Falcons.”

As an extension of the partnership, Eleven will further demonstrate its commitment to supporting both Atlanta’s community and youth involvement in sport, by sponsoring the Georgia High School Athletic Association Football State Championship Games staged at Mercedes-Benz stadium.

For further information on the Falcons Associate Partner Program and to secure your place for the upcoming NFL season, click HERE.

About Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s