Eleven Sports Media is proud to announce the extension of its long-standing partnership with Eredivisie champions PSV Eindhoven, reinforcing a shared commitment to supporting and elevating businesses across the Eindhoven region through Eleven’s innovative Local Business Partnership programme.

The renewed agreement continues a highly successful collaboration that has delivered a truly unique opportunity for local businesses to align with one of European football’s most iconic clubs during one of the most successful periods in the club’s history. Across the first three seasons of the partnership, PSV secured a hat-trick of Eredivisie titles, aligning partners with a period of sustained on-pitch success.

As the inaugural partnership launched by Eleven in mainland Europe, PSV has played a pioneering role in the development of the Local Business Partnership model. The club also became the first in Europe to introduce Eleven’s award-winning StadiumTV and StatTV platforms, providing partners with a native-language matchday content experience alongside integrated, high-impact brand exposure.

The PSV Local Business Partnership has delivered exceptional value to participating businesses. Partners benefit from authentic matchday visibility at both Philips Stadion and De Herdgang, with branding across LED inventory and Eleven’s in-stadium broadcast platforms to over 1.7 million fans in attendance over the last three seasons, as well as a range of social and digital exposure. The programme also provides exclusive access to premium events, featuring guest speakers, behind-the-scenes experiences, and opportunities to connect with like-minded business leaders.

Matt Cairns, Founder & CEO of Eleven, commented: “We are incredibly proud to extend our partnership with PSV. Over the past three seasons we have worked closely with the club to build a programme that strengthens and champions the local business community, and doing so during one of the most successful periods in PSV’s history has made it even more special.

“As our first partnership in mainland Europe, PSV holds a special place in our journey, and it has been hugely rewarding to see our partners share in that success. As we enter this next phase, we look forward to welcoming more local businesses into the programme, deepening our connections across the Eindhoven business community and continuing to build on the strong foundations already in place.”

Commercial Director Frans Janssen commented: “Here in the south, we do it together. With large companies, but also with local parties from the region. Eleven helps us to give everyone a platform and we cherish that. I am really looking forward to the coming years.”

The extension will see Eleven continue to enhance the programme, building on these strong foundations to deliver even greater visibility, engagement, and commercial value for its partners, while further strengthening the connection between PSV and the local business community.

For more information about the PSV Local Business Parntership and to find out how you could be part of it, click here to register your details.